Privacy Policy

1 About This Policy

Early Learning Essentials ("ELE", "we", "us", "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and disclose personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website or purchasing our products, you agree to the collection and use of information in accordance with this policy. For any privacy-related enquiries, please contact us at .

2 What Information We Collect

We may collect the following types of personal information:

• Name and contact details (email address, phone number)
• Organisation name, role and number of centres
• Delivery address for physical product orders
• Payment information (processed securely via Stripe — we do not store card details)
• State and location information
• Communications you send us via email or contact forms
• Photos, videos and written feedback shared by your centre where you have provided consent for social media and marketing use

3 How We Collect Information

We collect personal information directly from you when you:

• Purchase a product through our website
• Submit an enquiry or application form
• Contact us by email or phone
• Subscribe to receive communications from us

4 How We Use Your Information

We use your personal information to:

• Process and fulfil your orders and deliver products to your centre
• Communicate with you about your order, enquiry or application
• Send you information about our products and services (with your consent)
• Improve our products, services and website
• Comply with our legal obligations
• Where you have provided consent, publish photos, videos and feedback from your centre on our social media channels and in our marketing materials

We will not use your personal information for any purpose not listed above without your consent.

5 Disclosure of Information

We do not sell, trade or rent your personal information to third parties. We may share your information with:

• Delivery and logistics partners (solely to fulfil your order)
• Payment processors (Stripe) for secure transaction processing
• Service providers who assist us in operating our business (under confidentiality obligations)

We may also disclose your information where required by law or to protect the rights and safety of ELE, our customers or others.

6 Social Media and Marketing Consent

Where a centre director or authorised representative has provided written consent — including via our Trial Box Agreement — Early Learning Essentials may use photos, videos and written feedback from that centre on our social media platforms, website and marketing materials.

Before publishing any specific content, ELE will seek the centre's approval. You may withdraw your consent at any time by contacting us at [email protected]. Withdrawal of consent applies to future content only and does not require us to remove content already published in good faith prior to the withdrawal request.

Content used under this consent remains subject to our standard intellectual property terms and will not be sold or transferred to third parties.

7 Data Storage and Security

Your personal information is stored securely and we take reasonable steps to protect it from misuse, interference, loss, and unauthorised access, modification or disclosure. Our website uses SSL encryption and payments are processed through Stripe's secure infrastructure.

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

8 Access and Correction

You have the right to request access to the personal information we hold about you and to request corrections if it is inaccurate, incomplete or out of date. To make a request, please contact us at .

9 Marketing Communications

We will only send you marketing communications if you have opted in to receive them. You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly.

10 Cookies

Our website may use cookies to improve your browsing experience. You can set your browser to refuse cookies, though this may affect some functionality of the site.

11 Contact Us

If you have any questions, concerns or complaints about this Privacy Policy or how we handle your personal information, please contact us: